P03 → “ERASR” - AUGMENTED REALITY ART INSTALLATION
ERASR is an augmented reality art piece that immerses participants in a fictional narrative set in the year 2062. Within this speculative world, a tech startup named ERASR offers a unique solution to human suffering by erasing trauma. As individuals embark on a self-guided journey through this 'trauma cleanse,' they are encouraged to contemplate the relationship between their personal hardships and the collective traumas that define their identity. This AR experience serves as a commentary on the pervasive desire within the capitalist tech sphere to 'remedy' all aspects of human life.
Notably, ERASR represents a compelling convergence of performance art and augmented reality, a dynamic fusion that enhances the participant's role in the artistic experience. Augmented reality necessitates active engagement, transforming the viewer into an integral part of the piece. This union of mediums opens doors to new dimensions of audience interaction and interpretation, allowing participants to explore the layers of human experience within the framework of this speculative dystopia. ERASR, in its satirical exploration, challenges us to grapple with the complexities of our own reality while reflecting on the ever-evolving landscape of technological intervention.
This piece was conceived with the idea of accessibility at its core. The decision to publish this AR experience on Instagram was deliberate, extending an open invitation to anyone with an Instagram account to engage with the narrative. This choice democratizes access, making the artwork accessible to a diverse global audience. In embracing Instagram as the medium, ERASR removes the physical constraints of a traditional gallery space, ensuring that anyone, regardless of their geographical location, can partake in this contemplative journey. This approach not only redefines the boundaries of traditional art exhibitions but also underscores the evolving relationship between technology and art in our digitally interconnected world.
Video recording of ERASR
Process: The images above are screenshots from Meta Spark that show how the experience was built. It uses node based coding to create logic that is used to control the entire AR piece.
ERASR was originally designed as an AR art piece for online presentation, but it was also exhibited as a physical art installation in London and at he MEM festival in Bilbao, Spain. This expansion not only enriched the audience's experience but also enabled a more diverse and engaging encounter with the performative augmented reality piece, connecting it with people in different settings and environments.
Experience ERASR by scanning the QR code below using your phone: